Journalist B: It is common practice that the capital city paper gets flooded by spam from a concert agency organizing events all around the country. When writing press releases, ask yourself – “What … We’ve included a couple of various press release examples for events below, ranging from music festivals to networking events. Press release is an important document related to media. Beyond the basics, follow these eight event press release best practices to stand out. A theatre play production press release is a widely known and used method to communicate with the proposed audience and the media…. Journalist B: You’re doing it wrong if you’re using a million descriptions like “an amazing, one of a kind event that will forever be remembered.” The journalist then, not only has a difficult time grasping the most important info about the when and where but also may be discouraged from looking hard to find it. A boiler plate is usually the last paragraph in a press release. Press releases are not just for the press anymore. Music press release template . And it turns out that that’s exactly what we’ve been missing for the article. How to Write a Press Release for a Coming Event. You should talk about what’s in it for your target audience and why they should not miss your event. It’s a little easier when you personally know the journalist. Do not overthink this as it may get your overboard, but make sure you have a solid understanding of who your ideal audience is. Journalist D: Calling may not always be bad. Define Your Goals . called and asked to add that the event is a closed event. press release distribution is perfect for small businesses, How To Write A Theatre Play Production Press Release, How To Write A Layoff Press Release Announcement (Template and Sample Included), How to Write a New Business Press Release Announcement (Samples and Template Included), How to Write a Business Merger and Acquisition Press Release (Samples And Template Included), Write an Attention grabbing headline for your event, Write the body of your event press release. Let’s check how they define writing a good press release about an event: Journalist A: I like figures, facts and sensible quotes instead of a bunch of adjectives and silly references. Journalist B: A certain music store wanted to promote their event so much that finally, their rep said that the reader “would like to know about this kind of an event.” That effectively ended our conversation. Don’t bury the lead. If your event will help people solve their financial problems, then you may want to add why people are financially distressed in the PR, and why so many people fail despite their efforts. What else is there to add? What is the most important thing in my press release and will the newsroom find a reason to publish my news? Writing a press release for your event seems like so much for you? Use bullet points or a list to highlight the who, what, when, and where for readers to easily comprehend. But to truly sum up this article, I would like to share a piece of advice given to me by my first PR boss when I was starting out – “The key to success is to know and like the media. Brands & Business - Research & Innovation. An event press release must be able to propel the essence of the event right from the headline through to the first paragraph. The list goes on! Journalist B: There are tour guides in Warsaw that give such great previews of their city walks on their blogs or social media, packed with interesting facts and tidbits of information, that making a story out of it is a breeze. Today, most companies send press releases via email, though some send press releases through the mail or via fax. Press releases. Your email address will not be published. Journalist D: There is one thing that we really don’t take kindly to. Analyse the audience for your event; The Five Ws of An Event Press release; Write an Attention grabbing headline for your event; Grab attention with your first paragraph; Write the body of your event press release; Use Call To Action Techniques; Add a quote; Add The Boiler Plate; Distribute your event press release You will receive mail with link to set new password. Bear in mind that a media release is just that: advice you’re releasing to the media in hopes that your story will be published and read by large numbers of people. Click the icon to see the sample press release. This press release template includes space to accommodate all the necessary aspects of a standard business press release. This is the most elementary knowledge, and here I’m addressing professionals in their field of expertise. Your first paragraph should capture the event location, time, and the essence of the event. Lost your password? Tying your event into trends, news, and social issues can add excitement and urgency to a press release for an event. Press release examples : announce an acquisition/merge It is a classic news of the type “corporate”. Fashion Nova Launches Fashion Nova Cares With Cardi B To Giveaway $1 Million Dollars Directly To People Impacted By COVID-19 . If you’re short on time, we’ve prepared a sample press release template for announcing an event that you can download in doc or pdf format. Just use these examples we listed here as a guide to what usually works. Please enter your email address. Click here to download free press release template in PDF, DOC, Google Docs. Also be sure to double-check all links, facts, statistics, data, and contact information before you publish your release. Getting to know the way they work, their office realities, and listening to their anecdotes about their experiences with PR pros.” Just like the ones shared above. An engaging press release focuses on the reader and what’s important to the reader. I just wanted to know if you got it. How it can help your target audience and why it is the best place for them to be while the event holds. NewswireJet Blog is a resource center for all small business owners looking to learn all things press release and get to know the best SMB solutions in the market. Knowing the values, habits and other demographic profile of your target audience helps you in writing a compelling event press release from the headline down to your boiler plate. You won’t want to give too many details up front. She said “Yesterday.” The only problem was the paper hadn’t been published for six months then, and when it had been, it had never had a sports section. You should make your first paragraph a “summary” of your event press release in an interesting way. Here is a quick guide to help slide through the process like a pro and give your event the media pump it needs. Sometimes you’ll need a music press release template for certain events. Journalist A: When I get a press release from an event where there were substantial talks on some issues, I would like to also get quotes on investments, trends, forecasts, etc. Grab the reader’s attention with a strong, catchy headline with keywords that people will most likely use in their search. L’Oréal R&I presents the first vascularized reconstructed skin model during the International Cos... 2020.10.29. Journalist B: Yes, but before you call you must know what you want to talk about. This is where you get to dive in deep into your story. A press release template is an official news announcement sent to journalists, often used to generate publicity. If you are a digital marketer and you are planning an event for chiropractors on how they can generate more leads using digital marketing. You will start by adding “for immediate release” in the upper left-hand corner followed by your contact name, phone number, email address, and website domain. Michaels vendor recognition press release example. Your headline is very important. Your edge or unique selling point may want to focus on WHAT THEY NEED TO KNOW that is holding them back, and the perspective or mindset they need to delete and the one that can set them free in to financial bliss… Does that sound good to you? The first paragraph can be referred to as the broad summary of your press release. The “WHEN” – No event takes place without a date. Plenty of journalist and bloggers have to read hundreds of press releases on a daily basis, thus the following of the format provided here is a truly helpful aid in order to send your message straight with the vital information available at first glance. Michaels. Knowing fully well that there are other events that can fit in well to yours… the whole press release should be used to explain what you have to offer! 3. Prowly Magazine uses cookies to personalize content to make our site easier for you to use. Across from the contact information you can choose to add a company logo. Journalist C: One positive thing is that I get more and more information from online press bureaus. 25-30 words look great for the first paragraph. To be exact, press releases actually draw our attention and make us read about the trending events and happenings from around the world. We help you do the heavy lifting and boost your brand/product awareness through our press release distribution services, Your email address will not be published. You can customize the template through a variety of tools and integrations that JotForm provides, add, remove or change fields, change the theme, colors and background. I asked her when last she had seen our paper. Heading, Image & Music Awesome Band announces Cool Band support slot and debut release. The days of generic one-for-all TV and Radio advertisement as more solutions for laser targeting are created; and why is this important? Hope you get chance to check them/us out. After all, this will be read by everyone. You should only focus on stating why your company is an authority in the event and how you can add value to the attendees. Many people fail when it comes to this. Notice that each one uses a bold, vibrant hero image at the very top of the story, follows with less than 100 words of flavour text and then immediately rewards the reader with more visual stimuli. A key factor in getting your press release picked up by the media is pitching to relevant journalists and bloggers—people that are interested in writing about your event. Use a "hook." Overall, you should keep a press release to one page (usually about 500 words). Journalist B: Putting just the name of the event, the date and the link to a Facebook page description is extremely bad practice. According to them, at least 60 percent of PR professionals feel your pain. Here’s another example of what that looks like, called out in the same Vail press release: This will put your press release into context and orient the reader about the date and time of your article. Each press release was created with Prowly’s Press Release Creator – a handy drag & drop tool for creating visual press releases that you can share with a simple link. Everybody works hard and yet no everyone has a fat account, so you can not afford to make them look lazy. Therefore, it is essential to write a…. Events. Save on your PR budget by getting your news on over 350 media sites right away! Include the name of the event and either the location or theme of the event. If you’re writing an online press release for an event, know that Google will index 60 characters and Yahoo, 120 characters. But first, scroll down for press release formatting tips. This is called Call To Action (CTA). Governance & Strategy. Keep your press release within 300-800 words. You may still want to add why people will continue to struggle even if they put so much work. The “WHY” – This is close to the “What”. We’ve included a couple of various press release examples for events below, ranging from music festivals to networking events. Event Press Release Format {Name of the company} {a brief introduction to the company} {talk about the event..} highly prestigious event {an announcement, an award ceremony, a meet, a discussion relating to the industry and why the event was held, can mention the name of the product or service and its benefits, relating to the event} For example, your event is an open day at a holiday park focus on what the children can do at the top of your press release. Even if the headline is interesting, the journalists will most likely not want to spend the time adapting your language to their standards. First impression they say last longer, same applies when you are writing a press release for your event, or any other type of press release. Plus, I am not obligated to have an account on every social media site. When organizing a conference to which you invite journalists, I would also stay away from “We are happy to announce,” “It is our honor to…” or “With joy we…” When I plan to attend a conference I’m only interested in what will be talked about and who will do the talking. The “WHO” – This is all about the demographics and physcographics of your audience. 1. FOR IMMEDIATE RELEASE. I have just a few seconds to look through each, and the ones that irritate me the most are the ones that should not be there at all. Digital marketing has changed people are being target and the type of content the consume. If you invited experts to speak at your event, provide a brief description of their profiles. An easy way to find relevant media contacts interested in your event is by using a media contacts database. Research & Innovation. Talk about the speakers at the event or the core benefits of the event. Writing a press release for an event is just like any other press release. 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